"Good Boy" Emerges as Fall's Horror Sensation

A new horror film, "Good Boy," directed by Ben Leonberg, is making waves this fall. Premiering at the South by Southwest (SXSW) festival in March 2025, the movie hit U.S. theaters on October 3. With a budget under a million dollars, it has surprised many by achieving strong box-office success and critical acclaim, boasting a 90% rating on Rotten Tomatoes. By its second weekend, it grossed $5.1 million, landing it in the top ten films nationwide.

The film generated buzz well before its release, largely due to a teaser that showcased its unique canine protagonist. This sparked curiosity across platforms like Reddit and YouTube, with fans frequently speculating on the fate of the dog in the movie. The viral question "Does the dog in ‘Good Boy’ die?" fueled online discussions and boosted anticipation. Originally planned for a limited release, the overwhelming response to the trailer, which garnered over 100 million views by July, led to a wider theatrical release.

"Good Boy" offers a fresh twist on the haunted-house genre by narrating the story from the perspective of a golden retriever named Indy. The plot unfolds as Indy’s owner unknowingly moves into a house plagued by supernatural forces. Unlike the human characters, Indy senses and battles the unseen dangers, adding a unique layer to the horror narrative.

Leonberg’s approach to filmmaking stands out, utilizing low-angle shots and avoiding human faces to create a world that feels both expansive and menacing. This technique gives "Good Boy" its distinct identity, setting it apart from typical horror fare. Critics have lauded the film as an "existential exploration of fear and loyalty," commending Leonberg's innovative direction.